This course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.
What will you learn:
This course includes 9 hours of training and 29 videos.
Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. These processes will help students learn how to build a social media presence that has active followers who produce real returns and truly engage with your brand. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. Students will also learn about analytics in order to determine what content is working well, and others that are not.
In addition, this course covers learning proper keywords, search terms, hashtags, and other data needed in order to direct the right traffic to your social media accounts. We will discuss the different platforms available, and how to decide which ones will be right for you. Other topics will also include automation and how to keep posts coming out regularly and to never feel stale and recycled. The course will cover the ends and outs of social media as a tool, but also how to remain successful over a long-term marketing campaign.
Module 1: Social Media Marketing
Module 2: Social Media Marketing
- Course Intro
- How to Utilize Social Media
- Client Briefs
- Target Markets
- Personas Pt 1
- Personas Pt 2
- Personas Pt 3
- Competitive Analysis Pt 1
- Competitive Analysis Pt 2
- Competitive Analysis Pt 3
Module 3: Social Media Marketing
- What is the Right Content for You
- Images Pt 1
- Images Pt 2
- Images Pt 3
- Images Pt 4
- Images Pt 5
- Video Pt 1
- Video Pt 2
- Video Pt 3
- Video Pt 4
- Live Videos and Engagement Pt 1
- Live Videos and Engagement Pt 2
- What are Analytics and How to Use Them
- Free Analytic Tools Available
- Paid Services to Consider Pt 1
- Paid Services to Consider Pt 2
- Finding the Right Hashtags
- What is Automation
- How to Best Use Automation
- Course Outro
Courses Include 12 Months Unlimited Online Access to:
Expert Instructor-Led Training: We use only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.
Visual Demonstrations & Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development.
Quizzes & Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.
Mobile Optimization & Progress Tracking: Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Flash Cards & Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.
Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.
Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.
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