Social Media Marketing for Business

Social Media Marketing for Business CPD Certified Online Course

COURSE DESCRIPTION
This newly updated online course examines the main social media platforms and their use as marketing tools.

In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.

We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.

You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications. You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. 

Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Learning Objectives
By the end of this course, you will be able to:

• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.

Target Audience
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life

COURSE OUTLINE

Module 1: Introduction
Module 2: Business Benefits
Module 3: Getting Started
Module 4: Managing Campaigns
Module 5: Social Media Policies
Module 6: Handling Negative Feedback

Duration:
50 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Recommended System Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
  
  

What is the structure of the course?
The course is broken down into bite-sized modules. You're free to spend as much or as little time as you feel necessary on each section, simply log in and out of the course at your convenience.

Where / when can I study the course?
You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers and most tablet devices etc. so you can even study while on the move! As long as you have access to the internet, you should be able to study anywhere that's convenient.

Is there a test at the end of the course?
Once you have completed all the modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.

What if I don't pass the test?
If you don’t pass the test first time then you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Certificate of Completion: Upon completion of your training course, you will receive a CPD Certified Certificate of Completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.

When will I receive my certificate?
Once you have completed your test you can log in to your account and download/print your certificate any time you need it.

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