Advertising & Marketing Diploma (level 2) Online Training Course

Course Description

Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford.

If you have a creative flair, if you want to put marketing strategies together and help your company achieve it's goals, then this advertising diploma may be just what you are looking for.

This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube.

The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again.

You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward.

What you will learn

This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn:

• Take a deeper look into advertising and understand the difference between advertising and marketing.
• Learn about media planning, what it is, the process and scheduling, to name a few.
• Understand what marketing strategies are, why they are important and how they can benefit your company.
• Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising.
• Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time.
• Take a look at setting budgets and how to stick to them.
• Learn about message positioning. Understand how to define your brands message and how to create messages.
• Learn the different elements of an advertising campaign.
• Get a good understanding on how to create the perfect advert.
• Learn how to buy advertising space while focusing on your target customers.
• Learn what viral marketing is.
• Master social media marketing.
• Identify common mistakes and learn how to avoid them at all costs.
• Learn about advertising abbreviations
• Understand the advertising law in the United Kingdom.
• Know the different of online and print advertising.
• Examine different advertising examples.
• Understand the various career opportunities you can take advantage of in advertising.

Benefits of the Advertising Diploma

There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include:

• Gain essential knowledge and skills to achieve success in the fast paced advertising industry.
• Study online at your own convenience, in your own time and at your own pace
• Study using any device, as long as it connects to the internet
• Enjoy the convenience of an online tutor
• Have lifetime access to your course content online
• Affordable price
• Fast track your career
• Certified diploma accepted by leading employers in the advertising industry.
• Ability to take what you are learning and use it in your current working environment without delay.
• Easy to understand modules, broken down and brimming with valuable information.

Who can take the course?
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

What is the structure of the course?
The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

Where / when can I study the course?
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Is there a test at the end of the course?
Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing.

What is the pass mark for the final test?
The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

When will I receive my certificate?
Once you have completed your test you can log in to your account and download/print your certificate any time you need it.

How long does it take to complete the course?
We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test.

Course Content

• Module 1: In-depth Look at Advertising
• Module 2 : Media Planning
• Module 3 : Marketing Strategies
• Module 4 : The Purpose of Adverts
• Module 5 : Market Research
• Module 6 : Designing the Budget
• Module 7 : Positioning Your Message
• Module 8 : Elements of an Advertising Campaign
• Module 9 : Recipe for a Perfect Advert
• Module 10 : Buying Advertising Space
• Module 11 : Viral Marketing
• Module 12 : Mastering the Art of Social Media Marketing
• Module 13 : Avoiding Pitfalls in Marketing and Advertising
• Module 14 : Understanding the Important Abbreviations in Advertising
• Module 15: Advertising and the Law in the UK
• Module 16: Print and Online Advertising
• Module 17: Important Advertising Examples
• Module 18: Career Opportunities in Marketing and Advertising

Course Detail

• Course Access: Lifetime
• Exams Included: Yes
• Compatibility: All major browsers / devices