Search Engine Optimisation for Business Online Course
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.DEMO VIDEOCOURSE OUTLINE
Introduction to SEO
On‐Site SEO Module 4: Social Media as part of SEO
Module 5: Local Search
Module 6: Pay Per Click (PPC)
80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).Recommended System Requirements
- Browser: Up to date web browser
- Video: Up to date video drivers
- Memory: 1Gb+ RAM
- Download Speed: Broadband (3Mb+)
What is the structure of the course?
The course is broken down into bite-sized modules. You're free to spend as much or as little time as you feel necessary on each section, simply log in and out of the course at your convenience.
Where / when can I study the course?
You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers and most tablet devices etc. so you can even study while on the move! As long as you have access to the internet, you should be able to study anywhere that's convenient.
Is there a test at the end of the course?
Once you have completed all the modules there is a multiple-choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at the time and location of your choosing.
What if I don't pass the test?
If you don’t pass the test first time then you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
Certificate of Completion: Upon completion of your training course, you will receive a CPD Certified Certificate of Completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.
When will I receive my certificate?
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Once you have completed your test you can log in to your account and download/print your certificate any time you need it.