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LEADr Certificate in Commerciality Online Training Course

LEADr Certificate in Commerciality Online Training Course

[ ES112334 ]

£275.00

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Course Description

The LEADr Certificate in Commerciality is aimed at entrepreneurs and business people who want to increase their business acumen and learn a set of useable methodologies that will enable them to make important business decisions more effectively and objectively.

The philosophy behind this diploma is the 54:70 Success Matrix™. It recognises that a business person needs both skills and experience, and seeks to create the right balance via various methodologies. Competitive, commercial and financial strategies are linked with personal and organisational  assessments which can then be applied to go/no-go decisions in the real world. You will practice these techniques using the supplied virtual case-studies.

Throughout the course you will work on developing fundamental skills and experience in line with the 54:70 Success Matrix™:

The 54 : The 9 Skills for Personal Success:

  • Self-awareness
  • Problem solving
  • Enterprising
  • Team player
  • Business Astuteness
  • Decision Judgement
  • Communication
  • Technology appreciation
  • Self-management

 The 70 : The 10 Factors for Business Success:

  • Market Size
  • Market Growth
  • Market Profitability
  • Design
  • Price
  • Sales
  • Marketing
  • Company Financials
  • Entrepreneurs Characteristics
  • Deal Dynamics

This program is CPD certified and feature-packed over 5 main modules, and provided as 24x7 online access training - so you can study when it’s convenient for you.

You can take this program further with the LEADr Diploma in Commerciality.

Course Content

                                        Introduction
                                        • Gain an introduction to the importance of business acumen and how to develop it.
                                        • Complete a self-reflection module covering the 9 Key Personal Skills and set a benchmark for the programme
                                        • Find out about the programme outcomes
                                        • Complete an introductory module in the E-Academy which provides an in depth overview of the 9 Key Personal skills of successful people
                                        • Introduction to a powerful methodology that teaches you to analyse any business as well as applying it to your own
                                        Markets and Marketing
                                        • What is a market segment?
                                        • The three key questions when defining a market
                                        • Learn why segmentation is so important
                                        • Learn that market attractiveness depends on its size, growth and profitability
                                        • Understand how to use data and tools like PESTLE to help you assess the size and growth potential of your market
                                        • Learn how to use competitive intensity to assess the profitability of your market
                                        • The four key points to remember about markets
                                        • Complete the Level 1: “Square Mile” Dragons’ Den case study to practice and develop Problem-Solving, Enterprising, Communication and Self-Awareness skills
                                        Competitors and Strategy
                                        • Understand that there are two ways to beat the competition
                                        • Learn that comparing against competitors involves assessing the offering position (doing it better) and the operating position (doing it at lower cost)
                                        • Study how Apple excels in both its offering position and operating position
                                        • The four key points to learn about strategy
                                        • Complete the Level 2: “Extreme Fliers” Dragons’ Den case study to practice and develop Problem-Solving, Enterprising, Team-Player, Business-Awareness, Decision-Judgement and Communication skills
                                        Risk and Finance
                                        • The three aspects of business performance and risk when investing
                                        • The four elements of the cash cycle
                                        • Understand the different routes for raising finance
                                        • Study the break-even point for a business
                                        • Learn about the importance of cash flow
                                        • Understand about company financial statements
                                        • Sense check the commercial viability of an investment opportunity and evaluate the deal dynamics
                                        • Learn the importance of people factors in the success of businesses
                                        • Complete the Level 3: “Mixalbum.com” Dragons’ Den case study to practice and develop Problem-Solving, Enterprising, Team-Player, Business-Awareness, Decision-Judgement and Communication skills
                                        Exam and Personal Skills Profile
                                        • Assess all of the knowledge you have covered in a final exam to pass the programme and gain your certificate
                                        • Measure your 9 Key Skills on our skills meters throughout the programme
                                        • Receive a downloadable Personal Skills Profile for reflection
                                        Application
                                        • Apply the methodology you have learnt to your own business idea to measure likely success
                                        • Measure yourself on the 54:70 Success Matrix™
                                        • Use a step by step toolkit to analyse strengths and weaknesses, spot opportunities and create an action plan to ensure strategic success!

                                        Course Detail

                                        Online Course Access : 1 Year
                                        Certification : CPD : LEADr Certificate in Commerciality
                                        Compatibility : Windows, Mac
                                        Exams Included : No

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